NOW OPEN: Avant-garde Retailer STORY Features HearthCabinet Ventless Fireplaces

Set in a 2000 square foot store located in Manhattan’s 10th Ave. retail corridor, STORY is a retail concept that takes the point of view of a magazine, changes like a gallery and sells things like a store. That means every four to eight weeks, STORY completely reinvents itself – from merchandise and store design to floor plan and fixtures – to bring to light a new theme, trend, or issue.

Their current theme “Home for the Holidays” features HearthCabinet’s handcrafted 3-sided ventless fireplace casting a warm glow over the après-ski styled store. STORY’s “Home for the Holidays” is open through the end of the year and is sponsored by Target ®. The festive installation was designed by interior designer Jason Bell. HearthCabinet was chosen as a featured luxury product because of the wonderfully satisfying atmosphere created by their beautiful, lively flame and bespoke fireboxes. Their unique patented safety features made it a perfect choice for a public space.

No chimney or venting is required to have a HearthCabinet Ventless Fireplace. STORY was able to incorporate the HearthCabinet virtually anywhere in the store layout due to the alcohol gel fuel cartridge system.

STORY is open 7 days a week and is a great way to see a HearthCabinet ventless fireplace in person over the weekend. Stop by to check us out! For any questions on the fireplaces contact HearthCabinet Ventless Fireplaces directly.

STORY (www.thisisstory.com)

Location: 144 10th Ave. at 19th St. New York, New York 10011

Nearest Subway: A, C, E & L at 14th Street / 8th Avenue

Phone: 212.242.4853

Store Hours:

Monday - Wednesday: 11- 8

Thursday: 11- 9

Friday - Saturday: 11 - 8

Sun: 11 - 7